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About

Out history

Al Hayes Group is a true national success story

  • Our Story

    A business built from scratch

    It comes from humble origins; started as a sole proprietorship growing over the years to become a family owned group of companies. Unlike those who made it through investments or by working for someone else’s company, the founder and group chairman started this business as a wholesale trader targeting middle class and low income shoppers. 85 % of the population then were public civil servants relying entirely on their monthly salaries provided by the government and living off subsidized foodstuffs. The single shop in the old city market grew to become a multi-million Libyan Dinars business with branches spreading over 9 cities covering the whole country with 22 branches in all. It grew to become a group of 10 companies by end of 2020. All businesses are operated on the Group’s owned facilities, including some owned buildings on leased land. The business that started with 12 workers in 1997 has now over 1,000 employee as of December 2020.
  • wholesale

    largest wholesale businesses in Libya

    Al Hayes Group is one of the largest wholesale businesses in Libya based on annual sales, it is ranked as the number one wholesale company in the field of clothes, household products, cookery, shoes, electronics and more. The company now owns a fleet of cars, pickup trucks and trucks under its logistics department used to transport the goods from the various ports to its warehouses and branches all over the country. The group has strategic warehouses in Tripoli and Benghazi and are currently constructing a 2,700 square meters multistory shopping mall in Tripoli city.

    • A business built from scratch

      It comes from humble origins; started as a sole proprietorship growing over the years to become a family owned group of companies. Unlike those who made it through investments or by working for someone else’s company, the founder and group chairman started this business as a wholesale trader targeting middle class and low income shoppers. 85 % of the population then were public civil servants relying entirely on their monthly salaries provided by the government and living off subsidized foodstuffs. The single shop in the old city market grew to become a multi-million Libyan Dinars business with branches spreading over 9 cities covering the whole country with 22 branches in all. It grew to become a group of 10 companies by end of 2020. All businesses are operated on the Group’s owned facilities, including some owned buildings on leased land. The business that started with 12 workers in 1997 has now over 1,000 employee as of December 2020.

    • largest wholesale businesses in Libya

      Al Hayes Group is one of the largest wholesale businesses in Libya based on annual sales, it is ranked as the number one wholesale company in the field of clothes, household products, cookery, shoes, electronics and more. The company now owns a fleet of cars, pickup trucks and trucks under its logistics department used to transport the goods from the various ports to its warehouses and branches all over the country. The group has strategic warehouses in Tripoli and Benghazi and are currently constructing a 2,700 square meters multistory shopping mall in Tripoli city.

    • Mr Moftah founded Al Hayes Group

      which later diversified into other business activities, including construction, real estate development, retail, e-marketing, shipping agency services, packaging and paper manufacturing, supermarket, logistics services, shopping malls, and hotels. The purpose was to have these businesses serve one another instead of subcontracting the services to third parties, thereby increasing the overall revenue. It all melts down to hard work and making intelligent decisions. Mr Moftah, the founder of Al Hayes Group, is a philanthropist who believed in making the world a better place for all by alleviating the sufferings of the poor. Therefore he strived to import quality clothing in large quantities to sell them for a small profit margin ensuring mega sales in quantity rendering everyone a winner. This way, people felt a sense of fulfilment and pride and enjoyed the shopping experience in Al Hayes shops.

    • It was a win-win strategy

      the customers received good quality products at affordable prices and the group won customers who came time and again to buy their needs and recommended them to other friends and family, thus expanding the customers base, increasing sales and encouraging the management to further enlarge the footprint. Now the group designs, manufactures, markets, and sells its own fashion line and many household items under the trademark “MM”. The group opened offices in China and Turkey, the primary source for its products, to ensure affordable prices, faster delivery and smoother shipping.

    • quality fashion products for affordable prices

      The little smiles we create on the children’s faces when they buy quality fashion products for affordable prices significantly impact the community. The group’s incredible journey from a small shop to a consortium of companies is nothing short of a role model; the founder truly deserves an accolade. The group’s gross revenue in 2020 was LYD 350 million a figure that further encouraged the group’s owners to follow their ultimate dream of diversifying their sources of revenue through including other products and services to offer to their customer base.

    Mission

    Create a unique shopping experience for the Libyan families that will be memorable and fun when choosing from a wide selection of quality goods at affordable prices.

    Vision

    We envision reaching every middle class and low income Libyan family by expanding our footprint through a countrywide chain of shops and warehouses in addition to integrating digital platforms to allow shopping anytime and anywhere by a click of a button

    Quotes

    • “The big dream of a diligent young man has turned into a reality of a group of companies. Operating mega stores that have friendly workers, well stocked shelves and fast checkouts is pivotal to our growth strategy. We have adopted efficient processes and new technology to better serve our customers. When customers have an exceptional experience, they shop more, buy more and recommend us to friends and family.“
    • “Shopping at Al Hayes is like going on a treasure hunt, there is always something new, there is always a great deal; customers come across amazing offers and products and they know that those items won’t be around for long so they’re motivated to buy right away. At times we rotate the limited quantity goods between branches to start a treasure hunt. The aim is to give the customers something new to look at and buy when they’re in our stores.“
    • “Alhayes shops are locally owned and operated and when customers shop, they help support the local communities where the shops are located. Therefore; we set up such branches in the areas where low income families live to create a safe and friendly shopping experience at affordable prices to all in addition to creating job opportunities.“

      Our Group

      • Al Moftah Al Raqamy

        Software, Electronics, ERP Systems, CCTV systems, Security Systems, Renewable Energies, Solar Power.

      • Al Hayes Group

        Retail at wholesale prices Since 1997

      • Al Moftah Al Handasy

        Construction and real-estate developers

      • Al Taraboulsy Marketing Co

        Wholesale and retail

        Our team of professionals

        Our success is dependent upon engaged

        motivated staff who love serving customers. We are doing more to invest in our employees – through increased training and development, higher pay and better opportunities to build rewarding careers. we hire our staff from the same area which translates into the workers serving their own family members, neighbors and friends. The workers endeavor in supporting and assisting the customers offering recommendations on the best deals and offers available. At times they replace items already selected with better ones even after the client pays for it to ensure the best quality for money paid.

        Marketing policy

        Libya’s market demand is driven by fixed annual occasions. Years of experience and through gathering and analyzing market data helped us in the planning and decision making to ensure that the right goods are on display at the right time of the year. The group has further decided to employ artificial intelligence to better capture such data and respond to customers’ trends and needs. Customers want to save money and time while shopping. Therefore, we have also decided to introduce our own mobile app and innovative services to deliver the convenience customers seek today. We are confident in our strategy because customers are responding. We are confident in our ability to execute the strategy because we have the culture, the talent and the resources not only to deliver the current plan, but also to dream of new things and new ways to transform our business. We are moving towards creating a digital business model to provide an easy, fast, friendly and fun shopping experience for our customers.

        CEO statement

        As we move into 2021, we aren’t slowing down our efforts to adapt, create, innovate and inspire. Our team will continue serving our customers, creating value for our shareholders and leading this industry for many years to come. Our goal is to build a better company that delivers strong, profitable growth for years to come. We offer our customers everyday essentials and fashionable, differentiated merchandise at discounted prices.